How to Avoid ‘Fake News’ Claims in Your Social Marketing
Brands must ensure that their networks are as trustworthy as their products
Fake news audiences were carefully targeted using data just like that sold to advertisers
Giulio Fornasar/iStock
Many debates have been sparked about the effect of fake news on the 2016 U.S. election. While not every American voter was exposed to fake news, the misleading posts certainly made an impact. Political scientists from Princeton University, Dartmouth College and the University of Exeter found that more than 27 percent of U.S. voters, or 65 million people, visited a fake news website during the closing weeks of the campaign.
