How to Avoid ‘Fake News’ Claims in Your Social Marketing

Brands must ensure that their networks are as trustworthy as their products

Fake news audiences were carefully targeted using data just like that sold to advertisers Giulio Fornasar/iStock

Many debates have been sparked about the effect of fake news on the 2016 U.S. election. While not every American voter was exposed to fake news, the misleading posts certainly made an impact. Political scientists from Princeton University, Dartmouth College and the University of Exeter found that more than 27 percent of U.S. voters, or 65 million people, visited a fake news website during the closing weeks of the campaign.

@MaryCLong Mary C. Long is Chief Ghost at Digital Media Ghost. She writes about everything online and is published widely, with a focus on privacy concerns, specifically social sabotage.