How to Approach Legal Issues With CGI Influencers

Keep in mind virtual endorsements and brand sponsorships

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Virtual influencers have IRL earning potential. Brud, the new studio behind virtual star Lil Miquela, was recently valued at $125 million. More than 80,000 people per month stream her songs, and she partnered with Samsung for its #TeamGalaxy campaign and Prada for its Fall 2018 collection. Software voicebank Hatsune Miku surpassed $120 million in revenue releasing music, merchandise, hologram concerts and open-source, sharable media.

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