Voice

How to Approach Legal Issues With CGI Influencers

Keep in mind virtual endorsements and brand sponsorships

miquela
Influencers are coming into the spotlight. Miquela
By Heather Nolan

August 28, 2020

Virtual influencers have IRL earning potential. Brud, the new studio behind virtual star Lil Miquela, was recently valued at $125 million. More than 80,000 people per month stream her songs, and she partnered with Samsung for its #TeamGalaxy campaign and Prada for its Fall 2018 collection. Software voicebank Hatsune Miku surpassed $120 million in revenue releasing music, merchandise, hologram concerts and open-source, sharable media.

Heather Nolan

Heather Nolan is a partner with InfoLawGroup LLP.

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