Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.
How the NFL Competes for—and Wins Over—Younger Fans’ Attention
The NFL has a lot to compete with amid today’s deluge of information and entertainment, especially among younger audiences who may not connect with the league’s legacy.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in