How the Founder of a Failed Education Startup Created the Hottest New Social Network for Teens

Brands need to be paying attention to Musical.ly


Like many young entrepreneurs in the tech field, Alex Zhu, the founder and CEO of Musical.ly, was looking for that one big idea that could change the world. He settled on an education app—it was a popular idea; he secured investors, built a team and launched a product.

And it was a total failure.

Turns out education, like healthcare, is very complicated, and in general people just don’t use their phones for educational purposes. Sure, there’s educational entertainment or apps that help you learn a new language, and we can Google anything and have an answer immediately.

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