How the Cannabis and CBD Industry Is Adjusting Its Marketing (Again)

3 leaders in the space discuss how they're keeping business going during the pandemic

Elevate: Cannabis and CBD virtual panel
Adweek brand reporter Ryan Barwick talks marketing with leaders in the cannabis and CBD industry. Adweek

Companies in the cannabis and CBD space are no strangers to dealing with a constantly shifting marketplace—changes in consumer sentiment, adjustments in regulation, new competition backed by big-name investor money. In a sense, the need to pivot their approach to marketing during the pandemic is something they’re prepared for because they’ve never stopped pivoting.

@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.