How the Branded Hashtag Emoji Is Taking Over Twitter

What started off as a "hashflag" for World Cup fans has become a key marketing strategy for brands such as Coca-Cola, Dove, Star Wars, Toyota and Starbucks.

Social Media Week Europe gives you exclusive access to live discussions with social media and digital marketing experts in London, 7–8 Nov. Save 20% on your pass today (ends 3 Oct.).

The hottest marketing technique on Twitter isn’t a viral cat video or a funny tweet from a celebrity endorser.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in