How Tecate Reached 93% of Its Hispanic Target Audience on Facebook

Stylish creative helped, but retargeting was huge

While some brands have touted Facebook's advertising capabilities in recent years, other marketers and researchers have criticized the social giant, so it can be difficult to figure out if paid social media works. But Tecate shared positive results with Adweek that are insightful on a few levels, particularly the red-hot space of video.