How Tasty's Addictive Cooking Videos Helped BuzzFeed Build a Food Empire

Social video will make up 50% of publisher's revenue

Alvin Zhou is not your typical video producer. On a recent fall afternoon, he's hovering over a table in a test kitchen cutting and prepping vegetables and meat that he'll later whip into an ersatz "fried rice" dish made with cauliflower. As I watch, I'm offered a hot chocolate chip cookie topped with sea salt straight out of the oven.