How Streaming Provides Advantages and Instills Trust, Pulling From Both Traditional and Digital Advertising

43% of adults take advantage of listening to audio per week

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There’s no question that today’s marketers are experiencing some serious trust issues. Amid fake news, data breaches and concerns about objectionable content, many brands lack confidence in their media partners. They are demanding transparency and credibility, and some marketers have even pulled ad dollars away from outlets that don’t deliver.

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