Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
There’s no question that today’s marketers are experiencing some serious trust issues. Amid fake news, data breaches and concerns about objectionable content, many brands lack confidence in their media partners. They are demanding transparency and credibility, and some marketers have even pulled ad dollars away from outlets that don’t deliver.