How Social Media Will Transform Organizations: Book Review of "The New Social Learning"

In its short, young history, social media has been referred to as a gimmick, a fad, a tool, a directory service and a meeting place. The problem lies partly in the semantics of the words but also the speed of its growth: new tools like Facebook have grown so fast to be part of our lives that we haven’t had time to properly ‘peg’ it. As it grows, however, I think we’re realizing more and more that the phenomena of social media is less of a distinct tool and closer to an extension of our personal relationships.