How Social Media Will Factor Into the Next Presidential Election

Many candidates could be better utilizing their platforms

Now that the next presidential election is getting closer, it is interesting to propose some hypotheses on the role social media will play throughout the election cycle. Although the election itself is more than a year away, many candidates are already using social networks as their main medium to recruit, find donors and strengthen their constituent base. So far, their use of Instagram, Facebook and Twitter lacks the creativity and innovation that would make for a truly effective social strategy.