How Social Media Is Being Used to Sell Real Estate

Opinion: You never know when a potential homebuyer may be scrolling through your feed

It’s crucial for home sellers and agents to remain active on social media Bombaert/iStock

Millennials now make up 66 percent of the market for first-time homebuyers, and 99 percent of those looking for homes use the internet to research properties. Still, these 30-something-and-under buyers are doing more than Googling a few keywords to find their dream homes. House hunters are now including property-related hashtags and social media feeds in their searches, and that’s only the tip of the iceberg.

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