How Social Media Ads Drove Traffic to This Honda and Acura Showroom During Covid-19

A major New York car dealership upped its digital strategy to fuel growth during the worst of the pandemic

When the Covid-19 pandemic shut down auto dealerships, Paragon Honda and Acura in Queens, N.Y., wanted customers to know that their physical doors might be closed, but they were still open for business. It was an important message since Paragon had excess inventory, unlike other dealerships that were significantly impacted by the semiconductor shortage that reduced supply at showrooms globally.