How Social Media Ads Drove Traffic to This Honda and Acura Showroom During Covid-19

A major New York car dealership upped its digital strategy to fuel growth during the worst of the pandemic

Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.

When the Covid-19 pandemic shut down auto dealerships, Paragon Honda and Acura in Queens, N.Y., wanted customers to know that their physical doors might be closed, but they were still open for business. It was an important message since Paragon had excess inventory, unlike other dealerships that were significantly impacted by the semiconductor shortage that reduced supply at showrooms globally.

“So many other dealerships were cutting off their marketing,” Diana Lee, co-founder and CEO of Constellation Agency, Paragon’s digital marketing and ad technology firm, told Adweek.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in