How Social Listening Speaks to Brands and Improves Consumer Targeting

Marketers increasingly like what they’re hearing about customer sentiment to drive sales

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Canned tuna has been a pantry staple for generations. So when StarKist introduced it in a pouch after nearly 100 years in a can, sales stagnated. The company lowered the price and reduced the pouch size, which helped, but didn’t fix its image problem. 

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