Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Canned tuna has been a pantry staple for generations. So when StarKist introduced it in a pouch after nearly 100 years in a can, sales stagnated. The company lowered the price and reduced the pouch size, which helped, but didn’t fix its image problem.