Snapchat has been a disruptive force in social media, with many competitors trying to offer similar features as users flock to the service. Snapchat also seems to be on the verge of going mainstream. Data from Alexa examines Snapchat’s ascent and how “unicorn startups” are changing.
In the tech world, unicorns are private startups that reach at least a $1 billion valuation. E-commerce has the most unicorns, with 25 percent of the total pool, while 18 percent are in internet software and services and just 5 percent are in social media.