There have been many attempts to quantify the desires and attitudes of the millennial population. However, as millennials become simply another part of the digital landscape, and wider society in general, marketers are now turning their attention to the next up-and-coming generation of 12 to 24. A new infographic from market research firm, Wildness, examines the attitudes of Generation Z, in their own words.
According to the infographic:
They have created a new Cultural Currency that values uniqueness, authenticity, creativity, shareability and recognition.