ONLINE EXCLUSIVE: How Scentiments.com Increased Clickthrough Rates With Predictive Retargeting
Problem: Scentiments.com, a second-generation, family-owned multichannel retail business, wanted to extend the success it was seeing from its website recommendations and email alert program to additional online advertising efforts.
Solution: After trying several traditional retargeting services and not seeing meaningful results, Scentiments.com turned to its online product recommendation engine vendor’s new predictive remarketing solution. The tool predicts what shoppers want to buy, then dynamically presents multiple options to them via display ads.
Results: Clickthrough rates doubled compared to Scentiments’ previous remarketing service, posting a 623 percent return on ad spend.
Started as a single brick-and-mortar perfume store, Scentiments.com
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