How Salesforce Is Undergoing a Digital Transformation

The pandemic has accelerated the pace and scale of companies overhauling their tech

Accenture's Scott Tieman spoke with Salesforce vp of data, AI and personalization Michael Andrew at Adweek's Mediaweek.
Accenture's Scott Tieman spoke with Salesforce vp of data, AI and personalization Michael Andrew at Adweek's Mediaweek. Adweek

As the pandemic has forced more and more companies to fast-track planned digital transformations, one tech giant is undergoing its own tech upgrades.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.