How Newsweek and IBT's Digital Redesigns Will Better Serve Advertisers

82-year-old mag gets new look

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As it approaches its 10th birthday, IBT Media is ready to unveil new looks for its two flagship sites: the International Business Times and Newsweek.

The International Business Times' redesign went live overnight, while Newsweek's new look will roll out sometime in the next few weeks. Both feature unified and dynamic template systems, are optimized for mobile and video, and put the needs of advertisers first.

"What you're going to see is those brands and the experience the readers will have optimized to a world-class level," Mitchell Caplan, IBT Media's CMO, told Adweek. 

Below is a side-by-side comparison of IBTimes' new look (right) and its old Web design (left): 



Caplan, a former CMO for both McCann and Young & Rubicam, approached the redesign by putting advertisers and brands front and center.

"Coming from the agency world, I know that there is a lot of dissatisfaction around the platforms,"...



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