How Re-Evaluating Data Analysis Can Transform a Brand’s Reach and Engagement

The HiPPO approach, which retroactively analyzes information, isn't the only available option

Data can (and should) be used as a tool to promote change. Getty Images

Is your organization leveraging analytics as a transformational force or a defense mechanism?

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@saatchiwellness Kevin Troyanos leads the analytics and data science practice at Saatchi & Saatchi Wellness, where he uses the power of data science to develop innovative solutions to healthcare marketing problems.