How Pushing Credibility Works Against Cold Email Success
Nothing screams “I’m trying to persuade” you louder than trying too hard to establish credibility.
Ever go on a date where your date tried to posture? You detected it instantly. Remember back in time: They were attracted to you, but you weren’t sure.
Then, suddenly, you were. This person was not a match.
Because they started caring too much. They were trying too hard.
Meeting a customer for the first time is the same. Signaling “I want you to respect me” is the kiss of death in business.
The
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