How Publishers Are Using Facebook Groups to Have Frank Discussions With Readers

Condé Nast Traveler is launching new brands inspired by them

Publishers have been using Facebook's Group feature to connect and research its audience. Getty Images

Similar to a website’s comments section on steroids, publishers have been using Facebook Groups to connect and interact with readers in new ways, giving them a place to connect over the content they enjoy.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.