How Publishers Are Using Facebook Groups to Have Frank Discussions With Readers

Condé Nast Traveler is launching new brands inspired by them

publishers-using-fb-groups-for-frank-discussions-content-2019 — Publishers have been using Facebook's Group feature to connect and research its audience. Getty Images

March 12, 2019

Similar to a website’s comments section on steroids, publishers have been using Facebook Groups to connect and interact with readers in new ways, giving them a place to connect over the content they enjoy.

Sara Jerde

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.