Publishing

How Publishers Are Using Facebook Groups to Have Frank Discussions With Readers

Condé Nast Traveler is launching new brands inspired by them

publishers-using-fb-groups-for-frank-discussions-content-2019 — Publishers have been using Facebook's Group feature to connect and research its audience.Getty Images

March 12, 2019

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Similar to a website’s comments section on steroids, publishers have been using Facebook Groups to connect and interact with readers in new ways, giving them a place to connect over the content they enjoy.

Sara Jerde

@SaraJerde
sara.jerde@adweek.com

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

Publishing

How Publishers Are Using Facebook Groups to Have Frank Discussions With Readers

Condé Nast Traveler is launching new brands inspired by them

Sara Jerde

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Sara Jerde