How Publishers Are Using Facebook Groups to Have Frank Discussions With Readers

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Similar to a website’s comments section on steroids, publishers have been using Facebook Groups to connect and interact with readers in new ways, giving them a place to connect over the content they enjoy.

But while these groups represent a new way for publishers to foster conversations, they don’t seem to be a clear revenue pathway, said Rachel Davis Mersey, associate professor at Medill.

“These publishers have been able to develop niche audiences and focus on their fan base,” Davis Mersey said.



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