Voice

How Privacy Regulations Will Push Brands to Target Smaller, More Dedicated Groups of Consumers

Marketers should look to elect brand advocates to help spread their message

A lime green square being held by someone and a purple square held by someone else. — Consumers are the ones with more control as we see an increase in privacy regulations.Getty Images

By David Schweidel

August 19, 2019

The landscape is shifting quickly with regards to consumer data privacy.

David Schweidel

@dschweidel

David Schweidel is a professor of marketing at Emory University's Goizueta Business School and is a member of our Adweek Academic Council.

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