How Prima Is Leading the Wellness Space With Transparency and Education

Consumers' expectations are shifting beyond 'clean' products

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Spurred by a year in which consumers became obsessed with health, the wellness revolution is moving at warp speed. Consumers are finding solace in new fitness and health products that amplify their personal journeys.

Christopher Gavigan, founder and CEO of CBD wellness brand Prima, joined Adweek’s Elevate: Future of Shopping event to discuss the pandemic’s impact on health and consumer habits, and offer insights into the future of CBD.  

Building awareness and acceptance

CBD is still a new space, and there’s been concern about an “extinction event” that could devastate the industry in the wake of the global pandemic and its economic turmoil.



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