Click Fraud Reaches Historic High: 6 Ways to Prevent It

Marketers in the U.S. may wonder what in the world bauxite mining efforts in Vietnam have to do with their online efforts. Plenty, according to a new click fraud report from Mountain View, Calif.-based Anchor Intelligence. The click fraud and traffic quality solutions provider says “invalid traffic” reached a historic high worldwide during the first quarter of 2010, thanks in part to alleged efforts to squelch political dissenters opposing proposed bauxite mining in Vietnam. (Malware aimed at Vietnamese-language speakers compromises their machines, making the computers vulnerable to cybercriminals who then perpetrate denial of service attacks, spam campaigns and click fraud, according to Anchor.)