How President Trump’s Covid-19 Diagnosis Will Shape Campaign Messaging as Election Day Nears

Ad spend fluctuates in the final weeks

Trump and Biden
Marketing experts say Biden and Trump have a new opportunity to shape messaging around the president's Covid-19 diagnosis. Trent Joaquin/Getty Images

President Donald Trump is back at the White House, plans to hit the campaign trail again soon and fully intends to participate in the second presidential debate set for next Thursday, two weeks after he went public with this Covid-19 diagnosis.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.