How Poor Website and App Performance Create “Digital Desertion”
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Every second counts in today’s online world. Today’s online shoppers expect a greater level of website and app performance than they did three years ago. Slow rendering time and digital disappointment will often drive consumers to a competitor’s offerings. Consumer expectations have become more demanding and patience with poor performance has diminished.
Apica conducted a survey with research agency 3Gem in an effort to better understand consumers and how they’re interacting with websites and apps. We surveyed 2,500 web and app users in the U.S.,
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