How Philips Hooked Young Men With a Choose-Your-Own-Adventure Campaign

A guy needs to shave. It could go 1,296 ways

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Engaging an audience online—especially the fickle millennial male—can be a tall order. To capture his attention and show off the versatility of the Click & Style electric razor, Philips decided to create a choose-your-own adventure online video experience called "Designed to Play," which now has more than a thousand story outcomes.

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