How Personalizing Voice Skills Can Give Your Brand a Digital Boost

Gartner predicts that the smart speaker market will reach $3.5 billion in 2020

By honing the "skills" on Voice devices, you can make it so they market your brand and its values. Sources: Amazon, Getty Images

We’ve heard the hype. We’ve seen the commercials. It’s hard to turn around and not hear the hype around voice skill devices. Whether it’s Amazon’s Echo family with its “ask Alexa” functionality or the Google Home Devices that are powered by the phrase “Hey Google,” it’s tough for marketers or agencies to go far without hearing some hype around the emerging voice speaker market.

@robkeenan11 Robert Keenan is the president of Keenan Media, LLC.