How Personalizing Voice Skills Can Give Your Brand a Digital Boost

Gartner predicts that the smart speaker market will reach $3.5 billion in 2020

We’ve heard the hype. We’ve seen the commercials. It’s hard to turn around and not hear the hype around voice skill devices. Whether it’s Amazon’s Echo family with its “ask Alexa” functionality or the Google Home Devices that are powered by the phrase “Hey Google,” it’s tough for marketers or agencies to go far without hearing some hype around the emerging voice speaker market.