How Performance Marketers Can Appeal to Millennials and Gen Z Now

Stepping up on content, social and video over experiential in the Covid-19 era

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TikTok may be crossing generations, but it epitomizes Gen Z’s sensibilities. Pexels

With many in-person marketing opportunities absent during this pandemic, performance marketers are trying to find new ways to reach Gen Zers and millennials. Modified experiential marketing, as well as content, social and video marketing, can step up to fill the void.

Heather Fletcher is a freelance reporter for Adweek. She covers performance and direct marketing.