How Paid and Organic Facebook Efforts Support Each Other

Opinion: If you know how to wield this data, you can turn it into a truly powerful growth factor

Facebook can be a strong source of insight into many of your followers’ behaviors and descriptions. From demographic data, geographic targeting, interests, likes, etc., you can learn quite a bit about your ideal user through the social network.

And on top of that, Facebook can be a great channel for you to promote your products and content straight to your audience.

Combine your Facebook brand page and your Ads Manager for big wins.

But where do organic Facebook efforts fade off and paid social campaigns come into play? Well, it turns out that these different ways of using the social platform often support one another.

Depending

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