How Paid and Organic Facebook Efforts Support Each Other

Opinion: If you know how to wield this data, you can turn it into a truly powerful growth factor

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Facebook can be a strong source of insight into many of your followers’ behaviors and descriptions. From demographic data, geographic targeting, interests, likes, etc., you can learn quite a bit about your ideal user through the social network.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in