Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Today Old Spice is one of the most popular deodorant and body wash brands for men of all ages, but that wasn’t always the case. On the shelves since 1938, Old Spice had long been associated with the past and elderly gentlemen (I know that the first thing that came to mind whenever I smelled original Old Spice was my grandfather).