How Nike's Colin Kaepernick Ad Looks to Democrats and Republicans Based on Neuroscience

Spark Neuro studied politically polarized brains

Nike’s ad with Colin Kaepernick has been polarizing, to say the least. There are plenty of opinions about the face of the brand’s 30th anniversary campaign, but does the ad mean something entirely different based on political leanings? To go beyond the tweets, headlines and viral videos, a neuroscience startup decided to explore how political biases warp the way Kaepernick is received.