Data

How New Data Protection Laws Affect Your Non-Transactional Website

Andrew-Schulkind
By Andrew Schulkind

Good news! Regulatory agencies are taking privacy policies and data protection more seriously than ever.

Bad news! Regulatory agencies are taking privacy policies and data protection more seriously than ever.

The increased regulatory activity is certainly good news for all of us as consumers. As marketers, that silver lining can be overshadowed by the cloud of fear, uncertainty, and doubt — to say nothing of the potentially enormous fines — attached to these new regulations. Let’s take a look at what your responsibilities are (or are likely to become) as privacy regulations become more widely adopted.

Before we begin: I’m not a lawyer.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Andrew-Schulkind

Andrew Schulkind

Since founding Andigo, Andrew Schulkind has asked clients two simple question: what does digital marketing success look like, and how can marketing progress be measured? Andigo’s work includes web design and development, content marketing, and digital strategy, among other digital marketing components, with a goal of helping firms encourage audience engagement through solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either. Andrew graduated with a B.A. in Philosophy from Bucknell University. He engages in a range of community volunteer work and is an avid fly fisherman and cyclist. He also loves collecting meaningless trivia. (Did you know the Lone Ranger made his mask from the cloth of his brother's vest after his brother was killed by "the bad guys?”)

Recommended articles