Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.
When the pandemic forced Nascar to cancel its racing events in March, the association’s marketing team had to figure out an alternative way to ensure fans would still spend (now quarantined) Sundays with the brand, as they normally would via the track or TV.
While racing was suspended between March 13 and May 17, Nascar developed its first eNascar iRacing Pro Invitational Series, which featured its stars virtually racing from home at digital versions of venues like Homestead-Miami Speedway and North Wilkesboro Speedway.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in