How ‘My Black Receipt’ Tracked Millions in Spending to Black-Owned Brands in Just 17 Days

Its next move is partnering with Kroger to help shoppers find Black-owned grocery brands

woman and man holding shopping bags and a credit card — My Black Receipt uses a meticulous verification process to ensure claimed purchases are accurate and made at Black-owned companies. Kezia Williams

July 27, 2020

In the wake of the Black Lives Matter movement, businesses and brands owned by Black founders saw a surge in financial support in June and July. But while individual companies reported upticks in profits, investments and web views, it can be challenging to quantify a “gold rush” to Black-owned brands overall.

Mary Emily O'Hara

@MaryEmilyOHara maryemily.ohara@adweek.com Mary Emily O'Hara is a diversity and inclusion reporter. They specialize in covering LGBTQ+ issues and other underrepresented communities.