How 'My Black Receipt' Tracked Millions in Spending to Black-Owned Brands in Just 17 Days

Its next move is partnering with Kroger to help shoppers find Black-owned grocery brands

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In the wake of the Black Lives Matter movement, businesses and brands owned by Black founders saw a surge in financial support in June and July. But while individual companies reported upticks in profits, investments and web views, it can be challenging to quantify a “gold rush” to Black-owned brands overall.

That’s why Kezia Williams launched the My Black Receipt project. Using a simple online uploading process, Williams and her team encouraged consumers and investors to share proof that they’d spent money on one or more Black-owned companies.



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