How 'My Black Receipt' Tracked Millions in Spending to Black-Owned Brands in Just 17 Days

Its next move is partnering with Kroger to help shoppers find Black-owned grocery brands

In the wake of the Black Lives Matter movement, businesses and brands owned by Black founders saw a surge in financial support in June and July. But while individual companies reported upticks in profits, investments and web views, it can be challenging to quantify a “gold rush” to Black-owned brands overall.