How ‘My Black Receipt’ Tracked Millions in Spending to Black-Owned Brands in Just 17 Days

Its next move is partnering with Kroger to help shoppers find Black-owned grocery brands

woman and man holding shopping bags and a credit card
My Black Receipt uses a meticulous verification process to ensure claimed purchases are accurate and made at Black-owned companies. Kezia Williams

In the wake of the Black Lives Matter movement, businesses and brands owned by Black founders saw a surge in financial support in June and July. But while individual companies reported upticks in profits, investments and web views, it can be challenging to quantify a “gold rush” to Black-owned brands overall.

@MaryEmilyOHara maryemily.ohara@adweek.com Mary Emily O'Hara is a diversity and inclusion reporter. They specialize in covering LGBTQ+ issues and other underrepresented communities.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}