How Music Can Shape Your Ad

With the exception of radio ads, advertising tends to be considered as a visual medium. However, if you’re creating a video ad that relies on both sights and sounds to sell something, you need to think carefully about the role your background music plays.

Of course, it’s possible to produce a video ad without a musical backdrop, especially if you’re trying to go for a minimalist approach. But most ads can be enhanced by choosing and integrating the right music.

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