How Much Social Engagement Is Being Driven by Talent From TV Shows and Specials, Athletes?

Nielsen Social Content Ratings examined a three-week period during the fall premiere season

Nielsen Social Content Ratings took a deeper look at the impact of television-related accounts on Facebook, Twitter and Instagram that are representing talent from TV shows and athletes.

The measurement firm examined more than 160,000 pieces of TV-related content across Facebook, Twitter and Instagram, as well as over 250 million engagement from active owned accounts, during a three-week period that coincided with the 2018 fall series premieres.

Nielsen Social Content Ratings

Nielsen Social Content Ratings

Nielsen Social Content Ratings found that talent accounts generated nearly 20 million engagements during the time period it studied, or some 30 percent of total owned engagement for series and special programming.

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