How Much Social Engagement Is Being Driven by Talent From TV Shows and Specials, Athletes?

Nielsen Social Content Ratings examined a three-week period during the fall premiere season

Talent accounts were behind nearly one-third of all posts lolostock/iStock

Nielsen Social Content Ratings took a deeper look at the impact of television-related accounts on Facebook, Twitter and Instagram that are representing talent from TV shows and athletes. David Cohen is editor of Adweek's Social Pro Daily.