How Much Repetition Is Too Much?

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Recently, I had a conversation with a client and an agency about sales copy. It was the agency staff’s contention there was too much repetition. I disagreed. Which got me to thinking: When is too much repetition, well, too much?

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in