How Media Organizations Use Push Alerts to Reach Readers

WSJ, NYT, LAT and The Washington Post treat them like stand-alone products

Push alerts aren’t just referral channels for media companies. Instead, publishers consider them stand-alone editorial products and use their scale and reach to build strong, direct, habit-forming relationships with readers where they’re consuming information—on their phones.

Not all media businesses are doing it the same way, but they’re operating with a similar set of standards for how they send alerts or what they say when they do, according to a weeklong Adweek analysis of push alerts from four major media companies: The New York Times, The Wall Street Journal, The Washington Post and the Los Angeles Times.

These

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