How Marketers Can Craft Content With Search Intent in Mind
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If you’re my age, you remember the bad old days of the Internet. Remember the flashing banner ads, animated GIFs, and website visitor counters? Back in the ’90s, the Internet was pretty ugly, because the technology was in its infancy.
SEO was also in its infancy. To rank high in the search results, simply repeat the same keyword over and over again. Eventually, Google joined the search game and its algorithm used off-page factors, like backlinks.