How Marketers Are Mining Your Selfies for Data

Chances are, without you knowing


Chances are when you post a selfie to Instagram or Flickr, you're not thinking about giving marketers valuable data. But The Wall Street Journal reports that's exactly what's happening as companies mine photos for insights and trends.

Photo-mining startups are searching and analyzing your public selfies to give advertisers a new kind of data. One is Massachusetts-based Ditto Labs, which offers a “Photo Insight Service” that can access a staggering 750 million photos daily via social media to identify brands, logos, products, clothing and even "smiles" to measure consumer sentiment.

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