Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Snapchat has been evolving recently, from a photo sharing platform to a content consumption platform with more focus in the marketing and advertising space. However, Snapchat has also been dogged by claims that its metrics are padded, and some claim the site isn’t as large as it reports. An interactive graphic from Photoworld.com