How Major League Baseball Is Helping Its Players Up Their Social Media Games

MLB works with Greenfly to provide unique content that can be shared via individual accounts

Los Angeles Angels superstar Mike Trout is among the players participating in the new social media initiative. Major League Baseball

Major League Baseball has been working this season to help its players improve their social media outreach to fans, as part of an initiative it quietly put in the works this year to provide them with unique media they can use across their personal accounts on various platforms. David Cohen is editor of Adweek's Social Pro Daily.