How Lyft Prepares for the Surge in Demand During South by Southwest

Making inroads with the Austin community

As droves of people arrive in Austin, Texas, for the music portion of South by Southwest, Lyft is gearing up for its biggest time of the year, when thousands of out-of-towners pile into cars.

According to the ride-hailing app, Austin’s demand for rides triples during South by Southwest (which began on March 9 and runs through March 18). Aaron Fox, general manager for Lyft Austin, declined to share the exact number of cars or rides that happen during the festival but said the brand equips drivers with information ahead of time.

“We

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