Sales of This L’Oreal Product Rose 51% After ‘Everyday Influencers’ Promoted It Heavily on Snapchat

Beauty giant is getting results with and without paid ads

The cosmetics player has found more than one way to engage many of the app's 166 million daily users. Getty Images

During Wednesday’s Snap earnings call, chief strategy officer Imran Khan name-dropped L’Oreal as a brand that was reaping the benefits of his company’s vertical video ads and sponsored lenses. His company, which owns Snapchat, has long espoused that the app is not really an influencer-focused platform because it doesn’t want to differentiate celebrity from regular users.

@Chris_Heine Christopher Heine is a New York-based editor and writer.