How Long Should Your Content Marketing Articles Be?

If you’re like most marketers, you’ve got two very different voices whispering in your ears about length for your content marketing materials. They may not be devil and angel exactly, but they are most certainly not in agreement.

On the one hand, er, shoulder, you’ve got a voice telling you that nobody reads anymore, everyone scans, so don’t bother making long-form content. Keep it short and digestible.

On the other shoulder, there is a voice (perhaps in the form of your SEO expert) telling you that every article needs to break at least 300 words — ideally, 500 — to effectively rank well.

As you try to decide which voice to heed, here are a few things to consider.

What Data Tells Us About Content Length

A quick Google search will give you all sorts of information about how long your content marketing pages should be.

Plenty of sources will site the 300- to 500-word minimum...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in