How Legacy Publications Are Targeting Latino Audiences

Print media expands with Spanish-language articles and podcasts

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For decades, Spanish-language media outlets in the United States have kept Latinos informed. Papers like El Diario La Prensa in New York, La Raza in Chicago and La Opinión in Los Angeles remain trusted news sources for Spanish speakers.

As legacy news organizations like The New York Times, Los Angeles Times, Chicago Tribune, Houston Chronicle and The Seattle Times expand their coverage with Spanish-language articles, they’re providing news and content to distinct demographics like U.S.-based Latinos.



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This story first appeared in the Sept. 16, 2019, issue of Adweek magazine. Click here to subscribe.