How Legacy Publications Are Targeting Latino Audiences

Print media expands with Spanish-language articles and podcasts

The New York Times on top of a stack of newspapers
The New York Times and other top titles are offering a diverse perspective on a variety of topics. Getty Images

For decades, Spanish-language media outlets in the United States have kept Latinos informed. Papers like El Diario La Prensa in New York, La Raza in Chicago and La Opinión in Los Angeles remain trusted news sources for Spanish speakers.

This story first appeared in the Sept. 16, 2019, issue of Adweek magazine. Click here to subscribe.
@janelmwrites Janel Martinez is a Bronx-based writer and founder of award-winning site Ain't I Latina?, an online destination celebrating Afro-Latinas.